http://www.innerrhythm.org/blog/winning-music-business-report
There is no meat to this at all.
The actual content doesn’t start until 10 pages into a 29 page document, and the last few pages are bookend content, too.
There’s also the question of plagarism, because several sections are basically cribbed from Seth Godin’s blog—especially the sections on branding and how marketing is about “building a tribe.”
Details I wanted to see: designing promotional campaigns, using this technology effectively, the details of incorporation and the daily routine of running a business, connecting my online and real-world strategies, etc. On page 18, he mentions plans for Operation, Management, Marketing and Finance yet only gives a one-paragraph overview on each.
Overall, this is not a tool for you the reader—this is a pitch for Kavit Haria. Specifically, it’s a pitch for his “Musicians Mastermind” program.
Too many eBooks follow this exact same template. The irony is that he’s claiming to teach “non-conformity” but everything about his operation is a cookie-cutter Internet Marketing template.
Free PDF content ==> Online Mastermind Program ==> Backend sales.
Given the title, I would have expected information about about designing a music business. In all seriousness, there is more in a single Audible Hype post than there is in his entire eBook.
