http://inversehiphop.wordpress.com/about/
Their wordpress blog is a great example of doing it right: it promotes their music, but it’s also an outlet for video and news from tons of other hip hop artists. It’s obvious that they’re enthusiastic fans with real love for the culture, so this site is a win/win: good web content that’s also great promotion for Inverse.
Basementality interview.
5. If you were to decide, How would you empower Hip-Hop Music as a movement in the days to come?
Toby: I don’t think hip hop really is a movement anymore...it’s several movements...that vary from individual to individual...i would say that the best way to empower it..is for everyone involved to take ownership of their own path...deciding how to make, distribute, and market your music...deciding what you want to listen to....etc…
Tunji: Hip hop will be strong as long as artists are unafraid of being themselves and fans actively support the music.
6. What is the best way to Promote/Market yourself as an Independent artist/group?
Tunji: The internet!!!!!!!!!!!!!! Sign up on a messageboard, start a blog, get on Myspace, get on Facebook, get on Imeem, get on Last.FM, put your music everywhere that potential fans might see and hear. Find where your fanbase might be online and promote your music yourself. Don’t be foolish and think people are just going to stumble upon your music - you have to do it yourself now. Also, going on tour...but not everyone can afford that.
Toby: The internet....and also the internet.....and then there’s the internet...use it.....know it...love it
7. How do you make sure you stand out from the rest? Is it a natural thing or is it all planned?
Toby: It’s not really a planned thing....we know we’re capable of making really good music...so we always push ourselves to make our next song the best one we’ve done....
Tunji: We’re just going to continue being ourselves and working with the talented people we come across. I think visually and musically we stand out enough on, so as long as the music is good and keeps improving, we’ll be fine.
