As of today, 225,000 people have downloaded the album and 60,000 have paid the full price, which is double the amount that his first album has sold. The single track itself has also had more than 400,000 views on YouTube, and the digital single has been selling 10,000 copies a week since the ad first aired.

Sources

http://www.hiphop-ads.com/2008/04/saul-williamss.html

http://adage.com/songsforsoap/post?article_id=126382

http://leisureblogs.chicagotribune.com/turn_it_up/2008/04/saul-williams-s.html