Audible Hype is a resource for motivated smart kids who make dope hip hop music. Just wanted to say that up front, because otherwise, none of this is going to help you much.
This is about good, honest business advice for people who want to run their own career. I rap, produce, and work for World Around Records, and this is where I share pretty much everything I’m learning. In addition to writing article, I do a lot of artist interviews which are all focused on business, from recording to touring.
We’re also running a series called Hip Hop 2009, digging into some real numbers and facts about where the business is really at right now. Start with The Big Picture, then check out the manifesto, called “The Year of the Glut.” I feel strongly that the problem I’m discussing there is something anyone in hip hop has to deal with right now, from Jay-Z to you personally.
My name is Justin Boland and I work for