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The Re-Up: Tev95 Talks Album Promotion
Posted by Justin Boland on Feb 17, 2012 | 2 comments
We’ve featured NYC producer TeV95 twice before — Crime Loops and Crime Loops 2, specifically — and this post is the first time we’ve talked about the Dark Arts of promotion and marketing. His upcoming project, Delorean, is a perfect example of an effective, low-cost independent promotion campaign. I’ve written about the concept a lot, but this is analyzing a real world example. Here’s how to make it happen.
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Rusty Redenbacher: Making Indianapolis Great
Posted by Justin Boland on Jan 27, 2012
When it comes to building something out of nothing, miracles are the name of the game. “It can’t be done” is a comfortable conclusion for lazy artists, but cats like Rusty Redenbacher don’t accept reality — they sculpt it. This is an interview about how he and his team have been putting in work to build a hip hop scene in the unlikely venue of Indianapolis. We’re talking team building, daily routines, digital promo and of course…chicken limos.
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SEO for Musicians
Posted by Justin Boland on Oct 20, 2011 | 10 comments
My focus for Audible Hype is Service, service to the readers and service to the artists we’ve been featuring here. On that note, here’s an overdue primer on a frequently requested subject: SEO for artists who know all too well they’re going to have to do it all themselves. This is strictly about what you need to know to execute your plans ASAP. Dig in…
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Adam Brostoff of Perfect Time Publishing
Posted by Justin Boland on Oct 19, 2011
Continuing with overdue interviews, Adam Brostoff is an expert on a subject Audible Readers ask about constantly: music publishing. He runs Perfect Time Publishing, a hip hop focused upstart operation that’s been having a great year…
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An Interview with Chicago's Own ADD-2
Posted by Justin Boland on Oct 18, 2011 | 6 comments
Starting off the Fall Season here at Audible Hype with a fresh batch of interviews and articles. Since landing in Chicago, I’ve been introduced to tons of hard-working, highly motivated and insanely talented artists. One major standout has been the humble yet relentless Add-2, and I’m honored to be presenting this interview to you. Here, we’re talking shop about the usual suspects: DIY work ethic, career planning, and juggling life obligations as an independent artist on the rise…
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5 Ways to Stay Public When You Can't Afford a Publicist
Posted by Kosha Dillz on Aug 17, 2011 | 5 comments
After the past two weeks of relentlessly grim economic news, the DIY legend Kosha Dillz delivered this perfectly timed article on no-budget publicity. From feast to famine, Kosha Dillz has never stopped moving and he’s picked up an arsenal of strategies for making famines look like luxury living.
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Progress Report: Kickstarter, Touring and Building the Brand
Posted by Justin Boland on Jul 03, 2011
Ever since I ran the K-Murdock interview, there’s been a ton of requests: everyone wants more intel on Kickstarter. So here’s an interview with the team behind a winning underground hip hop campaign. Progress Report, a Detroit hip hop group, reached their $5000 goal for funding their debut album, and that was no accident. This interview is about a plan to win by design — dig it.
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Alex Damashek
Posted by Justin Boland on Jun 28, 2011 | 11 comments
Since our interview with Eamon Mulligan, we haven’t talked much about music management. That needs to change immediately. I’m grateful to bring you an interview with the manager behind independent hip hop success stories Tanya Morgan and YC the Cynic, a humble and hard-working cat by the name of Alex Damashek. Here, we’re talking booking tours, artist development, and the daily operation of running music careers like an actual business…
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Zilla Rocca: Gems from the International Dart Parlour
Posted by Justin Boland on Jun 15, 2011 | 8 comments
Zilla Rocca was speaking some truth yesterday and I had to republish it here on Audible Hype. Zilla has been through everything we cover here: booking tours, starting labels, record deals, building scenes, artist management, branding and marketing…yup. So think his testimony here is probably the most important stuff I’ll be posting this year. I won’t steal his thunder with a synopsis, I’ll just let him speak…
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C Rayz Walz: Sun Cycle Business Plans
Posted by Justin Boland on Jun 13, 2011
For your Monday morning enjoyments, here’s a short interview with a living legend. I’ve been a fan of this cat since Whodafuckareyou? came out and I’m grateful to be able to share some words from C Rayz Walz, certified ninja and Sun Cycle Entertainment CEO, too. (Big thanks to Dub MD for making this interview possible.)
