Posted by Justin Boland on May 31, 2011 | 15 comments
Reader question I had to share:
I’m an up and coming producer out of Wellington, New Zealand. I was wondering if there have been any posts on the proper etiquette when getting in contact with artists to shop beats? ie; is one email enough, whether to give links to soundcloud/bandcamp or actually give a mediafire link to a beat tape, whether to give snippets vs full beats, or tagged/untagged beats etc? On the article I read about !llmind, he said reputation was everything - I wanna be able to come up as a respected beatsmith, and not look like a chump who’s just spamming to get his name out.
Big shout out from the bottom of the south pacific, CV
Posted by Justin Boland on Apr 30, 2011 | 6 comments
Since I first interviewed Paul “NASA” Loverro almost two years ago, his label Uncommon Records has been building a name worldwide. They’ve expanded the roster, the fanbase and the catalog, so this follow-up interview is a detailed look at the business behind an effective independent hip hop label.
Posted by Justin Boland on Apr 22, 2011 | 7 comments
Reader question: “Do you think A&R’s are important, and how does a new artist send in his stuff or get looked at?” Quick Answer: Fuck no and don’t bother. Not being funny or even sarcastic: no label is investing in artist development and nobody in A&R cares about you until you’re making serious waves already, on your own, and building a track record of proven profitability. The long answer is more interesting than that, though…
Posted by Justin Boland on Apr 21, 2011 | 8 comments
I’ve been doing Audible Hype in one form or another since 2008, and I get the same question at least once every week: “I’ve released an EP / mixtape / album / single … what do I do next?” This week, I happened to get the question from K-Shaun, a Virginia rapper, so I’m using his situation as an example — this is a short guide to sitting down in front of a computer and making way more noise for your project, today.
Posted by Justin Boland on Apr 17, 2011 | 5 comments
“I think acts who put on a great live show and provide an EXPERIENCE in concert are going to be able to find their way to the money, while MCs/artists who are talented on record but can’t hold it down live are going to have a lot of trouble making a living.” — DJ Trackstar
The Open Questions Thread is still going, but I’m going to get straight into answering some. First up, one of the most common questions was about how to deliver a better live show. Rather than waste your time with my own idiot beliefs, I’ve assembled a roundtable of six actual professional rappers to share their experiences. Dig it.
Posted by Justin Boland on Apr 08, 2011 | 26 comments
Open thread for the weekend: What do you want to see covered on Audible Hype this year? What are the biggest roadblocks you’re dealing with in 2011? What continues to frustrate and confuse you? What are the most important topics I need to be focusing on?
Posted by Justin Boland on Apr 07, 2011 | 2 comments
In 2011, saying that you hustle is like saying you like to eat food. We know.
Since the first half of this interview, The Higher Concept has stayed insanely busy — that’s basically their comfort zone. New videos, new albums and constant late nights at their studio, The House of Dreams…so for this follow-up interview, I asked the most boring possible questions. We’re drilling into the mundane details of their Daily Operation. (And if you missed part one? Start there.)
Posted by Justin Boland on Apr 06, 2011 | 1 comment
One of the most important and least respected jobs in the business is audio engineering. From the Front of House guy running your live show to the session engineer sitting behind the boards while you record tracks, it’s easy for most of the industry to ignore them. Except when they fuck up. The cats who do pay close attention, though, are the same guys who really matter on the business side: producers, actual surviving label execs (they do exist!), producers with discerning ears, smart managers, and artists with the cojones and attention span to run their own circus. Kydnice is proof that it can still be a full-time job in 2011, too.
“Mr Mix Yo Song” is professional mix engineer, and here he’s opening up about his life’s work. He talks about how he got into it, what gives him his competitive edge today, and shares some hard-won business lessons…
Posted by Justin Boland on Apr 04, 2011 | 4 comments
Artist development is going to be a central theme in 2011. Despite the fact a billion billion articles about the music business have been written in the past decade, the central magic trick remains a mystery: how do you get from total unknown to having an actual career to worry about in the first place? With that in mind, I’d like to introduce someone who’s pulled off exactly that — IV the Polymath.
Posted by Justin Boland on Apr 02, 2011 | 12 comments
Back in October 2010, we started the Production, Mixing & Mastering Survey and today, I’m finally posting the results. I’d like to give a special thanks to K. Murdock, Amir Sa’id and NASA Labs for helping to get the word out and send a lot of responses our way. All in all, we got 212 responses, almost entirely from self-identified rappers and producers. The results were a pleasant surprise for anyone who is interested in building a sustainable career in hip hop…